Small Business Saturday - Rebel

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Let me tell you about the cutest shop you ever did visit, located in Eastown!

Rebel Reclaimed (1555 Wealthy St SE) has been a neighborhood fave and IG inspiration for years.

It all began in a 400 sq ft space on E Fulton in 2010 and gradually grew in charm and space as it relocated in 2013 to a storefront on Robinson.

This is where I first stepped into Rebel.

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I remember walking in seeing a sign that encouraged visitors to bring their pups in, which is kinda incredible- and there was the sweetest bulldog waddling around.

You know that feeling when you step into a place and you feel like you found your place?! Slowly, I walked around the store and was in awe.

Trinkets, prints, cards, mugs, and so much more. I read quotes that were encouraging and cards that were a little saucy. Everything in the store made me feel GOOD.

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Last April, Rebel claimed its new space on Wealthy and grew into it quickly! The space is, quite honestly, filled top to bottom with eye-catching gifts, home goods, and all sorts of paper accessories.

I could easily spend an hour or more walking around reading funny quotes and admiring books and jewelry.

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Speaking with co-owner Dann Boyles, was a joy, and you should plan a few extra minutes when you're there for a hearty convo.

Dann and Chip (co-owner) moved to Nashville from Grand Rapids during the recession, knowing they had every intention to move back.

They opened an antique shop and when they decided the time was right for them to come back they brought their ideas with them. Knowing Grand Rapids was missing something special in the home goods space, they brought to life a shop THEY would want to visit and a place to bring friends in a neighborhood that supports their businesses.

Dann and Chip are two guys from West Michigan who wanted to contribute to the community. They have a passion for the products they sell and use them in their personal lives as well, and it shows all over their shelves and in the countless repeat customers.

They find these items to be special and beautiful and want our community to experience them because Dann and Chip believe in them. Rebel presents you the chance to give luxurious items that have the potential to become a part of someone’s life to make their every day a little bit better.

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As far as the future for Rebel, Dann and Chip are creatives who are always ready for the next step. What do we have to look forward to? Another new location? Online products? The response is, “Never say never.”

For now, make sure to keep visiting their shop since they get in new products all the time! Visit their website HERE.

Thank you, Dann and Chip for bringing a memorable shop and experience to Eastown.


Tiffany Szakal

1365 Plainfield Avenue Northeast, Creston Heights, MI, 49505